Coming Soon . . . to A Store Near You

One of the most popular mantras of the marketing world is to “go big or go home.” D&B Tile Distributors has partnered with two of its premier vendors to present an exclusive dedicated display for each in some of it’s nine stores in South Florida. The first such location is the Sawgrass headquarters. It proudly features American manufacturer Crossville, Inc. and Italian-based Ceramiche Atlas Concorde. According to store manager Martha Alvarez, “Eventually we will do this in all stores. These are two major vendors we are featuring. Crossville is exclusive to D&B Tile Distributors throughout South Florida and Atlas Concorde is one of our premier suppliers. This is a major effort to attract our commercial customers. These two manufacturers are important to our designers, architects and decorators and we encourage them to use our showrooms as their own. “This is a joint venture between these two vendors. The response from our customers has been outstanding. We have opened up the showrooms and brought in a lot of natural light. It is a very contemporary look. At the moment, we are the only one of our nine locations to have both of these manufactuers featured. There is a Crossville display in place at the West Palm Beach store and we will be bringing in Atlas shortly. We have similar displays in our Doral store. One of the featured tiles in the Crossville display is the Laminam line. “Holy Cross Hospital has just received 6000 sq/ft of Laminam. We also had another large delivery to Kraft Chocolates in Delray Beach. And another order was delivered for Memorial Hospital in Pembroke Pines.” Laminam by Crossville®’s porcelain tile panels are the only design solution of their kind that can skin both floors and walls in durable, enviable ceramic style. As its exclusive U.S. distributor, Crossville partners with Laminam, a consolidated System Group company in Modena, Italy, to bring a dramatic new dimension of porcelain tile to American design. Laminam by Crossville’s technologically advanced, aesthetically innovative tile panels, available in thicknesses of 3+mm and 5.6mm, enable you to effortlessly skin both floors and walls to dress spaces in ways previously unthinkable in architectural design. An ever-growing catalog of designer-inspired colors and finishes extends Laminam’s versatility to elevate the look of virtually any interior space. Ceramiche Atlas Concorde is one of the benchmark players in the ceramic tile sector and a veritable frontrunner on an international level in the production of porcelain tiles and white-body ceramics suitable for floors and walls that set themselves apart from the rest for technical quality and aesthetic appeal. The company offers products for any destination of use to satisfy the needs of even the most demanding customers, interior designers and architects. In any context, commercial or residential, the products guarantee a refined look in line with market trends as well as excellent technical performance. Founded in 1969, it is the parent company of the Gruppo Concorde, the second biggest ceramic tile group in Europe in terms of sales, with an annual turnover of 600 million Euros and 2,200 employees. In its 40 years of history, Atlas Concorde has taken part in the evolution of ceramic tiles, introducing technological and aesthetic innovations that have become an example for the entire ceramic tile sector to gauge themselves against. Today the company has more than 500 employees and 100 agents and promoters who work with tremendous commitment and passion every day. Photographs and article by G. Richard Booth